[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/protocz.cz\/jak-zvysit-priliv-novych-zakazniku\/#Article","mainEntityOfPage":"https:\/\/protocz.cz\/jak-zvysit-priliv-novych-zakazniku\/","headline":"Jak zv\u00fd\u0161it p\u0159\u00edliv nov\u00fdch z\u00e1kazn\u00edk\u016f?","name":"Jak zv\u00fd\u0161it p\u0159\u00edliv nov\u00fdch z\u00e1kazn\u00edk\u016f?","description":"Mnoho za\u010d\u00ednaj\u00edc\u00edch, ale i l\u00e9ty prov\u011b\u0159en\u00fdch firem se m\u016f\u017ee ocitnout v situaci, kdy se p\u0159\u00edliv nov\u00fdch z\u00e1kazn\u00edk\u016f zpomaluje. Jen\u017ee pr\u00e1v\u011b z\u00e1kazn\u00edci, kte\u0159\u00ed generuj\u00ed zisk, jsou pro stabiln\u00ed prost\u0159ed\u00ed firmy nesm\u00edrn\u011b d\u016fle\u017eit\u00ed. P\u0159ich\u00e1z\u00ed v potaz placen\u00e1 reklama, jen\u017ee m\u00e1lo takov\u00fdch firem si m\u016f\u017ee dovolit vynalo\u017eit nemal\u00e9 finan\u010dn\u00ed prost\u0159edky na svou propagaci. Nav\u00edc je dnes zapot\u0159eb\u00ed reklamou […]","datePublished":"2021-11-14","dateModified":"2021-11-14","author":{"@type":"Person","@id":"https:\/\/protocz.cz\/author\/#Person","name":"","url":"https:\/\/protocz.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/2d2e3fdaba6370eba756fb4048c695326686ff29010a0df4d58b27c20544521d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2d2e3fdaba6370eba756fb4048c695326686ff29010a0df4d58b27c20544521d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"protocz.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/protocz.cz\/wp-content\/uploads\/Digitalni_marketing_D67PuH.jpg","url":"https:\/\/protocz.cz\/wp-content\/uploads\/Digitalni_marketing_D67PuH.jpg","height":0,"width":0},"url":"https:\/\/protocz.cz\/jak-zvysit-priliv-novych-zakazniku\/","about":["Nakupov\u00e1n\u00ed"],"wordCount":392,"articleBody":"   Mnoho za\u010d\u00ednaj\u00edc\u00edch, ale i l\u00e9ty prov\u011b\u0159en\u00fdch firem se m\u016f\u017ee ocitnout v situaci, kdy se p\u0159\u00edliv nov\u00fdch z\u00e1kazn\u00edk\u016f zpomaluje. Jen\u017ee pr\u00e1v\u011b z\u00e1kazn\u00edci, kte\u0159\u00ed generuj\u00ed zisk, jsou pro stabiln\u00ed prost\u0159ed\u00ed firmy nesm\u00edrn\u011b d\u016fle\u017eit\u00ed. P\u0159ich\u00e1z\u00ed v potaz placen\u00e1 reklama, jen\u017ee m\u00e1lo takov\u00fdch firem si m\u016f\u017ee dovolit vynalo\u017eit nemal\u00e9 finan\u010dn\u00ed prost\u0159edky na svou propagaci. Nav\u00edc je dnes zapot\u0159eb\u00ed reklamou zac\u00edlit na konkr\u00e9tn\u00ed skupinu z\u00e1kazn\u00edk\u016f, co\u017e nen\u00ed v\u016fbec jednoduch\u00e9. My v\u00e1m dnes p\u0159in\u00e1\u0161\u00edme dva zp\u016fsoby, kter\u00e9 pomohou nav\u00fd\u0161it p\u0159\u00edliv nov\u00fdch z\u00e1kazn\u00edk\u016f na webov\u00e9 str\u00e1nky. Jeden m\u00e1 okam\u017eit\u011b m\u011b\u0159iteln\u00e9 v\u00fdsledky, ale je cenov\u011b n\u00e1ro\u010dn\u011bj\u0161\u00ed. Ten druh\u00fd je pozvoln\u00fd, ale dostupn\u00fd t\u00e9m\u011b\u0159 pro ka\u017ed\u00e9ho. Poj\u010fme si je te\u010f spole\u010dn\u011b p\u0159edstavit.  PPC reklama \u2013 placen\u00fd zp\u016fsob propagace Zkratka PPC poch\u00e1z\u00ed z anglick\u00e9ho slovn\u00edho spojen\u00ed \u201epay per click\u201c, co\u017e v p\u0159ekladu znamen\u00e1 platba za kliknut\u00ed. U tohoto typu reklamy inzerent neplat\u00ed za samotn\u00e9 zprost\u0159edkov\u00e1n\u00ed reklamy, ale za jednotliv\u00e9 prokliky na danou webovou str\u00e1nku. S\u00e1m si tedy m\u016f\u017ee ur\u010dit, kolik ho vlastn\u00ed propagace bude st\u00e1t. PPC reklamy se pov\u011bt\u0161inou zobrazuj\u00ed ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed na prvn\u00edch p\u0159\u00ed\u010dk\u00e1ch. Placen\u00e1 reklama tedy nab\u00edz\u00ed vcelku rychl\u00fd p\u0159\u00edliv nov\u00fdch z\u00e1kazn\u00edk\u016f. V\u00fdsledky jsou viditeln\u00e9 ji\u017e do n\u011bkolika minut od spu\u0161t\u011bn\u00ed. Vyzkou\u0161ejte reklamu PPC Brno a p\u0159esv\u011bd\u010dte se na vlastn\u00ed o\u010di, jak \u00fa\u010dinn\u00e1 dok\u00e1\u017ee reklama skute\u010dn\u011b b\u00fdt.  SEO online \u2013 pozvoln\u00fd p\u0159\u00edliv z\u00e1kazn\u00edk\u016f  Za placenou reklamou internetov\u00e9 vyhled\u00e1va\u010de zobrazuj\u00ed webov\u00e9 str\u00e1nky s dlouhou historii a d\u016fv\u011bryhodnost\u00ed, kter\u00e9 nav\u00edc dob\u0159e pracuj\u00ed s kl\u00ed\u010dov\u00fdmi slovy. Za\u010d\u00ednaj\u00edc\u00ed weby maj\u00ed tak t\u00e9m\u011b\u0159 nulovou \u0161anci na \u00fasp\u011b\u0161nost. \u0158e\u0161en\u00ed ale nab\u00edz\u00ed Brno optimalizace SEO, d\u00edky kter\u00e9 je mo\u017en\u00e9 zac\u00edlit na konkr\u00e9tn\u00ed skupinu z\u00e1kazn\u00edk\u016f. Proces je to v\u0161em pozvoln\u00fd, odhadovan\u00e1 doba je 3 \u2013 6 m\u011bs\u00edc\u016f. Jedn\u00e1 se v\u0161ak o trval\u00fd efekt, kter\u00fd jist\u011b v budoucnu ocen\u00edte.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak zv\u00fd\u0161it p\u0159\u00edliv nov\u00fdch z\u00e1kazn\u00edk\u016f?","item":"https:\/\/protocz.cz\/jak-zvysit-priliv-novych-zakazniku\/#breadcrumbitem"}]}]